The Ultimate Business Owner’s Tool Kit for a Fresh Start in 2022 29th Dec 2021

You’ve been busy this year.    You’ve been growing in your career, taking on new challenges, and making things happen.   So you might not have caught every free resource our team put together for you this year.   And I can tell you this:   We have created a ton of resources. Free business tools, free ebooks, free video courses, and loads of blog posts with strategies, perspectives, and inspirations to help you grow as a business and as a person.   In an effort to make sure you don’t mi... Read more

9 Questions All Business Owners Should Ask to Prepare for a New Year 22nd Dec 2021

Do you realize how far you’ve come in 2021?   You might not. That’s typical of a hard worker.    Every day, you give your all. You’re constantly focused on the next challenge and the next opportunity.   You’re driven by what lies ahead, so you don’t waste time looking back.   But now, as 2021 draws to a close, I encourage you to give yourself time to see and celebrate the great strides you’ve made this year.   When we see our wins, we recognize our power.   ... Read more

One Super Easy Way to Improve Your Marketing 15th Dec 2021

If your marketing strategy is not performing the way you want it to, the problem might be simple.   You might be spotlighting your business instead of the customer.   And why would that be a problem? It’s you you’re trying to sell, after all. Doesn’t the buyer want to learn about you?   Sure. But not as much as they want to feel seen and understood. And creating a marketing message that does that is easier than it sounds.   I’m going to break down: Why a client-centered approach to market... Read more

6 Steps for Building a Purpose-Driven Marketing Strategy 8th Dec 2021

You need a marketing strategy designed around your mission and values.    As consumers, we imagine ourselves to be logical decision-makers. We believe we care about practical things like budgets and product quality. And sure. We kind of do.    And yet…   It’s “Just Do It,” not “Our shoes are breathable with a lot of cushioned support!”   It’s “Think Different,” not “The most technologically advanced computers you’ll find!”   I... Read more

The ONE Goal Every Business Owner Should Have for 2022 2nd Dec 2021

No matter where you are in your journey of business growth, there is one thing that must be a top priority for you in 2022.   Technology.   Every single one of us has to work diligently to learn, understand, and apply new technology to our systems of operation and communication.   This is non-negotiable, especially within the home services industry.    Many home services business owners are way behind the curve when it comes to tech. Ours is an industry where entrepreneurs cling to traditional ways of doing bu... Read more

5 Reasons to Make Gratitude Part of Your Business Growth Strategy 23rd Nov 2021

  I believe every entrepreneur can benefit massively from having a gratitude practice. Or—as I call it for myself—a practice of appreciation.   “Gratitude” is something of a buzzword in our culture. And I think in all the buzz, some business owners miss its true value. They think of a gratitude practice as a habit of just listing blessings. That’s why I think it can be helpful to think more in terms of appreciation.   My daily practice of appreciation involves spending three minutes before I g... Read more