5 Ways to Keep Your Employees Happy (Without Breaking the Bank) 8th Aug 2022

  Happy employees make for profitable businesses.   When your team feels settled and fulfilled in their jobs: They take ownership of your company’s success and contribute in proactive ways. They inspire and support one another. They actively learn and grow in their roles. They stay.   I have no better example of this than Miri:     Miri started out as a secretary, but really she was a rockstar in the making. Miri was exactly what you want in an employee. She was self-motivated, disciplined, and... Read more

5 Ways a Mission Statement Makes Money for Your Business 28th Jul 2022

  A mission statement is not a pile of extra words you put on your website to make it feel more complete.   It’s not a bunch of feel-good fluff to make customers feel like you stand for something.   No, a mission statement is a tool for focusing your company, focusing your team, and affirming the true value of your services. And you know what you get when you do all those things?   Money. Way more money than you can ever hope for if you don’t do those things.   If you tend to think of a mission st... Read more

Proactive vs. Reactive Leadership: What’s the Difference and Who Cares? 20th Jul 2022

  I talk about proactive versus reactive leadership a lot. A ton. If you’ve been following this blog, this is definitely not the first time you’re hearing about this topic.   And because this concept is so essential to strong leadership, I wanted to give you a more in-depth look at it. I’ll explain the differences between proactive and reactive leadership, clarify the ways in which they can help or hinder your business, and give you tips for shifting your mindset.   But first, I’d like to make one v... Read more

Want to Grow Your Business? Never Say These Two Words Again. 14th Jul 2022

  There is one phrase that tells me everything I need to know about a flatlining business.   Slow day.   “We had a slow day today.”   “Business is slower than usual.”   “We really can’t afford more slow days like this one.”   This phrase is a clear indication that a business owner is taking a reactive approach. They’re not building, they’re not pursuing, they’re not seizing every opportunity to get where they want to be.   Instead, they... Read more

The Empowered Entrepreneur: Take Back Control of Your Day 6th Jul 2022

Remember when you had to let someone else set the priorities for your work days?   When you had a boss who got the final word on the best use of your time, talents, and energy?   That sucked, right?   A lot of us are driven towards entrepreneurship because we want control over our time.    We want to be able to give our ideas the effort they deserve.   We trust our own vision and believe in our own dreams.   And that’s why it’s particularly disappointing to discover that even once we... Read more

Marketing Tip: How to Tell Your Customer What They Want to Hear 30th Jun 2022

If you’ve been working on your marketing, you’ve probably been working on your branding.   You’ve debated voice and tone with your team. You’ve selected the logo and colors that bring the kind of energy that reflects the spirit of your brand. You’ve discussed mission and values, whether you want your brand to feel youthful or experienced, polished or fun.   And if you’re like a lot of business owners, you might find yourself slipping into the self-presentation trap.   That is to say, yo... Read more