How To Be #1: The Trick That Makes Everyone Want To Work With You 29th Jul 2021

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”   You’ve probably heard this quote before. It’s Maya Angelou and it’s super popular...   ...mostly because it’s super true.   And yet, so many entrepreneurs get hung up on the things people forget.   Is the marketing clever enough? Do I have more experience than the competition? Are my techs charming enough, confident enough, fast enoug... Read more

Marketing Message Strategy: How to Be Likable, Memorable, and Trustworthy 16th Jul 2021

  What makes a marketing message strategy powerful?    What can you say in your advertising to make buyers remember you, trust you, and even feel excited about the idea of working with you?   I’ll give you a hint: you won’t find the answer on your competitor’s website.   When my own team proved to be really strong in the area of marketing, we created our own marketing company. That enterprise gave me the unique opportunity to discuss messaging strategy with a lot of entrepreneurs.   ... Read more

Want to Grow Your Business to $1 Million? Go Deep, Not Wide. 8th Jul 2021

The other day, I had a conversation with an entrepreneur who was eager to boost his revenue from $400,000 to $1,000,000.   Like many business owners—including my younger self—he was stuck on the idea of “going wide”—creating a new income stream by opening a second business.    This was not the first time I’ve talked through this idea with a fellow entrepreneur. Most entrepreneurs have a strong instinct to grow their revenue through new businesses instead of doing more with the business th... Read more

9 Signs You’re Ready to Start Your Own Business 1st Jul 2021

  Do you know what most aspiring entrepreneurs worry about when deciding whether or not to start their own business?   It’s not the cost of getting started.    It’s not the market.    It’s themselves.   I know this. I have worked with many prospective franchisees and new franchisees who have struggled to trust their own readiness. And as a fellow human being, I know this:   It’s hard to trust ourselves to succeed at things we’ve never tried.   But I’... Read more

Your Past Will Shape Your Future. But YOU Decide How. 23rd Jun 2021

  If you are among the millions of people who consider Kevin Hart one of the funniest men alive today, you probably know his life has hardly been struggle-free.   A drug-addicted father. Devastating relationship challenges. He was even the last to know of his mother's terminal illness because she concealed it from him, fearing he’d give up opportunities to focus on her.    Why am I talking about Kevin Hart's painful past on the Get Out of the Truck blog?   Because Hart is a perfect example of how tightly... Read more