Every business owner dreams of that silver bullet… that one genius marketing strategy that will double your leads. Or that one brilliant product innovation that will set your company apart. That one superstar salesperson who will come on board and turn every lead into an appointment. Unfortunately, while business owners fantasize about these ideal outcomes, they overlook the most effective tool at their disposal: Their own ability to grow. I am living proof that there is no business strategy more powerful than taking the time to evolv... Read more

Most of the franchisees I work with through 911 Restoration did not earn an MBA at the age of 24. They did not spend their early adulthood whining and dining clients or strategizing cutting edge marketing campaigns.  Instead, they began their careers as tradespeople, serving their community directly with their own time and sweat.  My career started the same way. In Israel, I worked on my father’s farm. Once I moved to the U.S., I worked for a carpet cleaning business. When I eventually took over that business and took on the r... Read more