Click on each question and type your answer. Once you have filled in all answers, click “Download” or “Print” and store your SWOT Analysis in an easy-to-reach place. You should reference this document often as you communicate with your team and make decisions for your business.
Simply put, your SWOT analysis helps you make better decisions faster. It also prevents you from neglecting potential dangers.
The SWOT analysis examines four aspects of your business: strengths, weaknesses, opportunities, and threats.
Strengths reveal where you should focus your energy to see faster growth. Double down on the things you do well and make those talents the focal point of your marketing and services.
Weaknesses are not something to agonize over, but you should be aware of them. Note those shortcomings that you may be able to work on over time. Or consider whether you would benefit from bringing in a new team member who can fill that talent gap.
Opportunities require action. If you identify an opportunity that aligns with your strengths, jump on it. Make it a part of your overall business plan.
Threats also demand your attention. This category could include issues such as an upcoming lawsuit, a logo or slogan without a trademark, sensitive information that isn’t properly secured… anything that could become a major problem if you don’t address it now.
These four categories work together to give you a clear snapshot of your company’s greatest potential and greatest vulnerabilities. This knowledge is powerful today and as you move forward.